Located in San Anselmo, CA, Gehrig & Kelly is a multidisciplinary brand development communications firm, specializing in a range of creative and marketing services that include graphic design, branding and website development. We develop brand systems, including visual identities & logos, consumer packaging and digital experiences. We champion the idea of a true collaborative partnership with our clients — it involves working and solving challenges together, as a team.
Since 1989, G&K has created successful communications for both the business-to-business and consumer markets.
Beyond our reputation as a highly creative firm with a very service-oriented approach, a big reason for our success is that we listen, really listen to our clients. We dig deep to learn each client’s business, their target audiences, their unique challenges and the nuances of their marketplace. We then deliver smart, innovative solutions while always respecting the budget.
Small and flexible by choice, we offer large-agency expertise in a more personal, responsive and cost-effective manner. A few of the benefits of working with G&K include:
• An a la carte approach that lets you choose the services you need
• Strategic, cost-effective results
• An experienced team of savvy, creative professionals
• A track record of successes with large and small businesses
We begin the process with an assessment of your company’s position in the marketplace. Analysis of customer segments, market trends, current brand strengths & weaknesses and development of a strategy going forward.
One of the tools we use to accomplish this is called a G+K Brand Roadmap.
The Brand Roadmap is a document developed through a strategic process that identifies your company’s unique values, message and personality.
Once completed, it serves as a template for you and everyone else in your organization to follow to ensure brand consistency. In essence, your Brand Roadmap will give everyone in your company a clear vision of who your company is, and what your company stands for.
G+K works closely with your company to create:
CORE VALUES. The values that your company is built on. The goal is to identify the values that uniquely define the essence of your brand. G+K guides your company through this process, asking key questions and focusing on establishing a clear line of reasoning.
CORE BRAND MESSAGE. The overall key message your company wants to communicate. It MUST be consistent with the core values.
BRAND PERSONALITY. The overall tone you use to deliver your company’s message…the key “emotional” component. It is clearly defined as who your company is in ALL circumstances.
BRAND ICONOGRAPHY. The Final Stage: The executional tools used to deliver your brand message and personality. They include your logo, colors, tagline or slogan, tone, website, brochures, email, social media, sales promotion, etc.
The essence of branding is to create a bond with your customer. It’s much more than just a name or a logo—it’s your promise of satisfaction.
Your company’s articulated Brand Vision is a macro view of the aspirational image for your brand.
It’s an on-going evolutionary relationship that is based in the customer’s perceptions and actual experience with your customer.
Because we develop a long-range view, we’re able to collaborate with stakeholders to achieve clarity and focus on communicating your company’s benefits to your customers. This ultimately translates into maximizing your company’s marketing ROI.
Creative Director Tom Gehrig, who counts two ADDYs, a Summit Award and a Cable Car Award among his accolades, is a creative problem solver with a firm grounding in marketing. Adept at implementing high profile communications programs that include advertising, web design, brand identity and direct marketing. Industry experience spans technology, financial services, consumer/retail and non-profit. Tom oversees brand research, competitive landscape analysis, development of positioning strategies & messaging, along with the creation of brand development recommendations. Client experience includes: Bogle Vineyards, Genworth, American Century Brokerage, E*Trade, Sybase, Autodesk, and AntoliniUSA. In addition, Tom teaches branding and advertising, graphic design and illustration at the Art Institute of California, San Francisco as well as the University of California, Berkeley Extension.
As Director of Client Services, Eileen Kelly is in charge of all the agency accounts and manages every project. She offers over two decades of advertising and direct response experience to G&K’s clients. Before becoming a partner in G&K, she held account management positions at Vision Marketing in San Francisco and at John Williams & Associates in Sausalito where she oversaw direct marketing and advertising programs for clients such as Bank of America, Four Seasons Hotels, Ingres and Oracle. While living in New York, she was Sr. Account Executive at several advertising agencies, including D’Arcy Masius Benton & Bowles, servicing clients such as Maidenform and J. C. Penney. Eileen holds a B. S. in advertising and marketing from New York University.
For more information about our services or to schedule a meeting to discuss your next project, shoot us an email:
gehrig + kelly