Bogle Vineyards asked G+K to create an ad that would have a dual purpose: announce the creation of the ESSENTIAL RED brand into the Red Blend category, as well as target the Millennial demographic (21-32) to experience the wine firsthand. The current perception of Bogle in the industry is that it is a trusted brand; 5 generations of the Bogle family members have created and sustained a wonderful reputation within the industry. The goal was to break into the top five positions in the Nielson Red Blend category for the U.S. market. Their unique position was identified and communicated by the tagline, OLD VINE. NEW VIBE. The overall tone of the ad needed to be brave and edgy—but not over the top, in order to preserve the existing brand equity.
In addition to creating a national ad in Wine Spectator, we designed a microsite that included the company video and a designated Facebook page to help promote the brand .
BRINGING STONE TO LIFE…Antolini Luigi of Verona, Italy asked G+K to help them brand their lines of stone, (specifically the Precioustone Collection and the Signature Stone Collection) to the North American audience. “Legendary Opulence” refers to the long history that the company enjoys, offering unparalleled beauty for 3 generations. The Precioustone Collection shown here, is often innovative, communicating the fact that Antolini is always searching for new ways to use “Mother Nature’s Palette”. These exotic stones inspire designers to create what has never been seen…to expect the unexpected. This series of ads appear in LUXE, INTERIOR DESIGN, DWELL and other national magazines targeted to consumers and the trade.
InterHealthUSA provides proprietary, value-added nutritional ingredients, that include Activin grape seed extract, Super CitriMax®, ChromeMate®, L-OptiZinc®, Protykin®, OptiBerry®, Aller-7® and others. G+K created national advertising campaigns for these products, as well as developing logo designs and marketing collateral pieces.
For over 93 years, Clervi Marble Company was the premiere fabricator of marble and granite in the Bay Area. G+K created advertising campaigns targeted to consumers, architects and designers. One of our print ads won the ROCKY—the top award given by the Marble Institute of America for a national advertising campaign. Some of our campaigns were targeting the trade (designers and architects), while others were targeting the homeowner, always leveraging the 93 years of experience.
G+K helps small businesses to solve specific marketing communications challenges, as well. In addition to a new logo, David Hurley Goldsmiths needed a local campaign to help potential clients realize where they were: Sausalito, California.