Today’s media landscape keeps getting more diverse—it’s broadcast, cable and streaming; it’s online, tablet and smartphone; it’s video, rich media, social media, branded content, banners, apps and interactive technology products.
Who are you trying to talk to? What is your proposition? Where do you talk to your market? Armed with the answers to these questions, G+K formulates a strategy and creative approach that is relevant, original and has impact. Our clients benefit greatly from the G+K Brand RoadMap process, which helps us to identify and clarify your company’s advertising message.
We start by establishing goals, analyzing the marketplace and identifying who our target is. We then create a communications plan to achieve our goals. The example below is an ad for Bogle Vineyard’s Essential Red, a new red blend marketed to a younger audience.