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I’m pleased to announce that I’ve won another Summit International Creative Award for a logo created for Lee Labor Law.

This year’s entries came from over 19 countries that included Australia, Germany, Hong Kong, India, Spain, United Kingdom and the U.S.

The panel of judges included Saatchi & Saatchi, ABi Media, Amazon, Netflix and Squared Studio.

I began with taking Christine through my Brand RoadMap Process that first identified Core Values, then Brand Message and Personality.

Next, I created many rough sketches, some of which included three “L’s” for LEE LABOR LAW. I combined the three “L’s” to suggest an Ionic column, which suggests the stability of the law in general.  Three of the sketches were uploaded into Illustrator and I created digital roughs, from which a final version was fine-tuned to create the final logo mark. I always work in B/W first, then proceed to color variations. A positive/negative version was finalized and then finally the full color version.

Next, I created a high-fidelity wireframe of the website. See it here: https://www.leelaborlaw.com