AXIAL Engineers is a structural engineering firm located in Marin County, California.
Gehrig + Kelly named the business and created a Brand Roadmap that defined their core values, brand message, brand personality and finally, their logo and supporting iconography.
After developing many rough sketches and presenting a quantity of digital roughs to the client, we arrived at a solution that included the “A” in Axial to create the logomark. This was then combined with the customized lettering of the rest of the name to be viewed as one.
The square represents solidity and weight. The pyramid (the most stable of all shapes) is not seen right away, but moments later. The shape of the “A” points downward and converges into sharp points.This helps to convey preciseness, knowledge and expertise. The color blue was chosen to evoke strength, trust and dependability. The deep grey for calmness and balance.
We’re a gaggle of volunteers and opening a new scheme in our community. Your website provided us with useful information to work on. You’ve done an impressive process and our whole neighborhood can be thankful to you.
Thanks so much, Shayla. It all starts with Core Values. Best, Tom
Howdy I am so delighted I found your webpage, I really found you
by mistake, while I was looking on Askjeeve for something else, Regardless I am here
now and would just like to say kudos for a tremendous post
and a all round exciting blog (I also love the
theme/design), I don’t have time to look over it all at the moment but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the superb job.
Hi! I just wish to give you a big thumbs up for the excellent information you have here
on this post. I’ll be returning to your blog for more soon.
Having read this I believed it was very informative.
I appreciate you spending some time and effort to put this short article together.
I once again find myself spending a lot of time both
reading and leaving comments. But so what, it was still
worth it!
Thanks so much, Charolette.
Content that people find interesting and can use will help, I imagine….Thanks for the kind words. Tom
My brother suggested I might like this blog. He was totally right.
This post truly made my day. You cann’t imagine simply how much time I had spent for this
information! Thanks!
This post will assist the internet users for setting up new blog
or even a weblog from start to end.